branding

DISCOVERY Women's Conference

DISCOVERY Women's Conference

I was a then full-time Art Director for a good-sized church in Huntington Beach, CA when I was asked to be on the Planning Committee for a first time, on-campus Women's Conference. Before I said yes, I had to make sure they understood that I'm very into details. We started planning a good 6 months out with the team, however, since I worked 2 offices over from the Women's Director, we basically started the day after the previous year's retreat.

Branding Your Wedding

Putting together a look and feel for a wedding is not very far from putting together the look and feel for a brand. Wedding branding is meant to evoke a feeling for the overall theme and is an important step in the early stages of planning. Along with design elements, a brand will encompass personality, this helps to keep a consistent theme going throughout the entire planning process from paper products to favors. Wedding branding is typically created by a professional graphic designer, however if you’re on a tight budget, it certainly can be accomplished by yourself.

How To Create A Clean & Simple Inspiration Board

How To Create A Clean & Simple Inspiration Board

Inspiration boards are the starting point of every design project I create for my business. For me, it is a fundamental step in the creative process to visually and effectively communicate with my clients that sometimes words simply can’t do, it establishes the aesthetic feel from the outset of the design project. This can prove to be a huge time saver with revisions later on, it ensures the client that we're on the same page as far as the direction of the project. I also use the inspiration board as an intuitive way to brainstorm and organize my research.